The Centre for European Perspective will implement a three-day training on Digital Communications in Civilian Crisis Management as a part of the European Union Civilian Training Initiative (EUCTI), which provides tailor-made training activities for individuals working in the EU’s CSDP and other international missions (OSCE, UN, AU and others). The training is designed to increase the awareness of mission communication experts on the efficient use of information technology to enhance missions’ communication performance.
To effectively communicate in a strategic manner, solely acquiring technological hardware and software is not enough. Missions need to recalibrate their communication efforts and address the question of “why to communicate” in greater detail, develop communication strategies based on their findings and make necessary organisational shifts, which ultimately lead to increased support of the domestic and foreign public towards the mission. Thus, the course aims to strengthen the overall performance of missions’ communication efforts, which enhance the mission’s legitimacy.
The upcoming training addresses the needs of EUMM Georgia with participation extended to experts serving in other international missions and organisations in Georgia. Due to Covid-19 related restrictions, the course has been designed in a two-module structure. The upcoming training, which will be held online between 16th and 18th November 2021 represents the first training module and will provide the participants with fundamental theoretical knowledge. The procured knowledge will provide participants with the basis to successfully participate in the training’s second module, which is more practically oriented.