Due to the enduring complexities brought forth by the global COVID-19 pandemic and recent geopolitical transformations, the demand for effective communication strategies has never been more needed. In this dynamic landscape, where the digital realm profoundly influences the dissemination and reception of information, government communicators face a pivotal challenge. They must navigate through the labyrinth of misinformation, ensuring that their messages resonate authentically and engender trust among audiences. With each day, it becomes more evident that adept utilisation of digital skills is paramount for governmental communicators striving to maintain credibility and efficacy in their messaging efforts.

Centre for European Perspective (CEP) and the U.S. Department of State are organising a four-day training session, scheduled from February 27 to March 1, 2024, against the stunning backdrop of Bled. This event will bring together government communicators from Albania, Bosnia and Herzegovina, Bulgaria, Canada, Czechia, Estonia, Georgia, Kosovo, Latvia, Lithuania, North Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia, and Ukraine, to enhance their skills and expertise in the realm of digital strategic messaging.

Themed “Enhancing Digital Strategic Messaging,” the training focuses on equipping participants with essential skills to navigate the complexities of the digital landscape. Led by leading experts, sessions delve into techniques for audience analysis, segmentation, and persuasive communication strategies tailored to specific demographics. Attendees will gain insights into the integration of visuals and other elements to bolster messaging effectiveness alongside practical exercises providing tangible solutions for implementation within their ministries. With an emphasis on strategic thinking and practical solutions, participants will leave armed with a roadmap for future digital communication endeavours.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.