We cannot not communicate, and pictures can tell us more than a thousand words. Two very important sentences that participants of the EUSAIR Communication Academy heard over and over again and started to understand at the Modul III of the EUSAIR Communication Academy.
Government communicators and key implementors, participants of the Academy, learned more about putting theoretical communication knowledge into practice. With Modul III, the last module, EUSAIR Communication Academy officially concluded. It was organised by the Centre for European Perspective in cooperation with EUSAIR Facility Point Lead Partner in Bled, Slovenia, from 26 to 28 October 2022.
EU Strategy for the Adriatic and Ionian Region (EUSAIR) is a macro-regional strategy striving to find solutions for common challenges in the common sea basins and its hinterlands. The Strategy joins 10 countries EU Member states and non-EU Member states working together as equal partners to further integrate Western Balkan countries. The countries aim to create synergies and foster coordination among all territories in the Adriatic-Ionian Region in the four thematic pillars: sustainable tourism, environmental quality, connecting the region, and blue growth. To do that, cooperation and effective communication are needed. That is the reason EUSAIR Communication Academy was created.
At the final modul, 26 participants from 9 countries joined us (Albania, Bosnia and Herzegovina, Croatia, Italy, Montenegro, North Macedonia, San Marino, Serbia, Slovenia).
Academy started by conquering the fundamentals of communication, digital campaign developments, and trends of digital communication. On the first day, they evaluated the campaigns young participants created in the first two days. This gave them inspiration for their own projects they had to create on their last day. Before that, they acquired mobile videography and photography skills, public speaking and graphic design. On the last day, participants engaged in a simulation exercise and competed to find the best and the most creative solution to the problem addressed in the simulation. They had to include all knowledge and skills acquired in the three days of the Academy.
They also had some time for networking and fun social activities. They visited Ljubljana, learned about Slovene culture and sports, and had some time to explore Bled.