Advanced Training on Digital Strategic Messaging in Mengeš, Slovenia

Advanced Training on Digital Strategic Messaging in Mengeš, Slovenia

Mengeš, Slovenia – 4–6 September 2024

In an era where digital communication is both a powerful tool and a formidable challenge, government communicators must adapt to a rapidly changing landscape. To support these efforts, the U.S. Department of State and Centre for European Perspective (CEP) are hosting a specialized three-day training on the topic of “Advanced Digital Strategic Messaging.”

This event, which will take place in Mengeš, will bring together government communicators from 19 different countries to enhance their skills in digital strategic messaging. The training is designed to equip participants with cutting-edge tools and techniques needed to navigate today’s complex communication environment.

Participants will engage in intensive sessions led by esteemed international experts from different fields. The training will cover various topics, including digital presence in the digital society, support for the connection through engaging dialogue, focusing on opportunities for podcast creation, possibilities of cooperation with influencers, and theoretical and practical knowledge on integrating advanced visuals and multimedia elements into messaging.  In addition to technical skills, the program will address critical areas such as crisis communications and strategies to counteract disinformation—key components for maintaining credibility and trust in governmental messaging.

The project is the result of cooperation between the U.S. Department of State and the Centre for European Perspective, in partnership with the Ministry of Foreign and European Affairs of the Republic of Slovenia, in the scope of the programme of Development Cooperation and Humanitarian Aid.

Further information:
Ingrid Omahna

Head of Programme, Strategic Communication

Centre  for European Perspective

 


Napredno usposabljanje o digitalnem strateškem komuniciranju v Mengšu, Slovenija

Mengeš, Slovenija – 4. do 6. september 2024

Živimo v času hitrih sprememb, kjer digitalna komunikacija igra ključno volgo in lahko predstavlja tako prednost kot tudi izziv. Vladni komunikatorji se morajo konstantno prilagajati in izobraževati, da sledijo hitro se spremnjajočim trendom. V ta namen Ministrstvo za zunanje zadeve Združenih držav Amerike (U. S. Department of State) in Center za evropsko prihodnost (CEP) organizirata tridnevno usposabljanje z naslovom »Napredno digitalno strateško komuniciranje«.

Dogodek, ki bo potekal v Mengšu med 4. septembrom 2024 in 6. septembrom 2024, bo povezal vladne komunikatorje iz 19 različnih držav z namenom izboljšanja veščin digitalnega strateškega komuniciranja. Usposabljanje je zasnovano z ciljem, da udeležencem zagotovi orodja in tehnike, potrebne za uspešno delovanje v kompleksnem komunikacijskem okolju.

Udeleženci bodo sodelovali na več predavanjih in aktivnostih, ki jih bodo vodili priznani mednarodni strokovnjaki z različnih področij. Program usposabljanja bo zajemal ključne teme, kot so vzpostavljanje digitalne prisotnosti v digitalni družbi, izgradnje vključujočega dialoga, vloga umetne inteligence pri krepitvi strateških komunikacij, uporabo podkastov in možnosti sodelovanja z digitalnimi vplivneži ter vključevanje naprednih vizualnih in multimedijskih elementov v komuniciranje. Poleg pridobivanja tehničnih veščin, bodo udeleženci sodelovali v krepitvi institucionalnega znanja o pomembnih področjih, kot so krizno komuniciranje in strategije za boj proti dezinformacijam, ki sta ključni za ohranjanje verodostojnosti in zaupanja v vladno komuniciranje.

Projekt je rezultat sodelovanja Ministrstva za zunanje zadeve Združenih držav Amerike (U. S. Department of State) in Centra za evropsko prihodnost v partnerstvu z Ministrstvom za zunanje in evropske zadeve Republike Slovenije v okviru programa Razvojnega sodelovanja in humanitarne pomoči.

 

 

European Digital Diplomacy Exchange Training in Slovenia: Empowering Government Communicators for the Digital Landscape

European Digital Diplomacy Exchange Training in Slovenia: Empowering Government Communicators for the Digital Landscape

19 June – 20 June 2024, Grad Jable, Slovenia – In an era marked by rapid technological advancements and the pervasive spread of disinformation worldwide, the necessity for robust and effective communication strategies has never been more pressing. As digital platforms play an increasingly pivotal role in the dissemination and perception of information, government communicators are tasked with the critical challenge of ensuring their messages remain authentic and trusted amidst a sea of disinformation.

Recognizing the paramount importance of these skills, the U.S. Department of State and the Centre for European Perspective are organizing a comprehensive two-day training bringing together government communicators from Slovenian state institutions to enhance their skills and expertise in the realm of digital strategic messaging. The training, that will be the first training organised solely for Slovenian communicators, will take place on June 19   and 20, 2024, against stunning landscape of Jable castle (Slovenia).

Themed “Improving Digital Strategic Messaging,” the training focuses on equipping participants with essential skills to navigate the complexities of the digital landscape. Led by leading experts, sessions delve into techniques for audience analysis, segmentation, and persuasive communication strategies tailored to specific demographics. Attendees will gain insights into the integration of visuals and other elements to bolster messaging effectiveness alongside practical exercises providing tangible solutions for implementation within their ministries. With an emphasis on strategic thinking and practical solutions, participants will leave armed with a roadmap for future digital communication endeavours.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.