European Digital Diplomacy Exchange

EDDE goes to D.C

11. 11. 2024 | European Digital Diplomacy Exchange, PR

A four-day Skills Workshop and Learning Tour, organised through the European Digital Diplomacy Exchange (EDDE) network, will bring together government communicators and data analysts from 12 to 15 November in Washington, D.C.

The event, hosted in collaboration with the U.S. Department of State and the Centre for European Perspective (CEP), is designed to empower government communicators and data analysts with essential skills to address challenges in today’s rapidly evolving digital media environment.
As governments worldwide face challenges from foreign information manipulation and interference (FIMI), this workshop will gather representatives from 13 European countries (Austria, Albania, Bulgaria, Czech Republic, Estonia, Kosovo, Latvia, Lithuania, North Macedonia, Poland, Moldova, Romania, Slovenia) that will gain hands-on experience and insights from leading experts across the U.S. government on topics such as countering adversarial FIMI tactics, conducting data-driven audience analysis, and integrating strategic messaging with broader public diplomacy efforts.

Key highlights that the program will include:
• navigating and countering foreign information threats,
• data and analytics training to enhance data-driven messaging,
• collaborative learning and interagency dialogue.

This workshop offers opportunities for diplomats and analysts to develop skills, share best practices, and build networks for fostering a more secure, informed information space.

The implemented activities are supported and funded by the U.S. Department of State’s grant and implemented by the Centre for European Perspective.

EDDE Advanced Training on Digital Strategic Messaging Concludes in Slovenia

9. 9. 2024 | Development (ODA), European Digital Diplomacy Exchange, PR, Regional cooperation, Strategic Communication

The European Digital Diplomacy Exchange (EDDE) successfully concluded its three-day advanced training from September 4 to September 6, 2024, at the historic Jable Castle in Mengeš, Slovenia. The training brought together 40 diplomats and communication professionals from across Europe and beyond to enhance their digital communication and strategic public diplomacy skills in an increasingly digital world.

The training, organized by the U.S. Department of State and the Centre for European Perspective (CEP), featured leading experts in digital diplomacy, technology, and communication strategy. Attendees were welcomed by Stephanie Sutton, Chief of Staff at the U.S. Department of State’s Bureau of Public Diplomacy, followed by lectures from thought leaders, covering topics ranging from “Understanding One’s Digital Selfie in the Digital Society” to “Using AI to Strengthen Strategic Communications.” The interactive training included practical exercises such as podcast creation and crisis communication simulations, providing attendees with hands-on experience in leveraging digital tools to tackle modern diplomacy challenges.

The EDDE training, supported by the U.S. Department of State and the Slovenian Ministry of Foreign and European Affairs through development aid funds, reflects the continued commitment to equip diplomats with the skills necessary to navigate the rapidly evolving digital landscape, counter disinformation, promote democracy, and engage citizens globally.

Advanced Training on Digital Strategic Messaging in Mengeš, Slovenia

28. 8. 2024 | European Digital Diplomacy Exchange, PR, Regional cooperation, Strategic Communication

Mengeš, Slovenia – 4–6 September 2024

In an era where digital communication is both a powerful tool and a formidable challenge, government communicators must adapt to a rapidly changing landscape. To support these efforts, the U.S. Department of State and Centre for European Perspective (CEP) are hosting a specialized three-day training on the topic of “Advanced Digital Strategic Messaging.”

This event, which will take place in Mengeš, will bring together government communicators from 19 different countries to enhance their skills in digital strategic messaging. The training is designed to equip participants with cutting-edge tools and techniques needed to navigate today’s complex communication environment.

Participants will engage in intensive sessions led by esteemed international experts from different fields. The training will cover various topics, including digital presence in the digital society, support for the connection through engaging dialogue, focusing on opportunities for podcast creation, possibilities of cooperation with influencers, and theoretical and practical knowledge on integrating advanced visuals and multimedia elements into messaging. In addition to technical skills, the program will address critical areas such as crisis communications and strategies to counteract disinformation—key components for maintaining credibility and trust in governmental messaging.

The project is the result of cooperation between the U.S. Department of State and the Centre for European Perspective, in partnership with the Ministry of Foreign and European Affairs of the Republic of Slovenia, in the scope of the programme of Development Cooperation and Humanitarian Aid.

Further information:
Ingrid Omahna

Head of Programme, Strategic Communication

Centre for European Perspective

Napredno usposabljanje o digitalnem strateškem komuniciranju v Mengšu, Slovenija

Mengeš, Slovenija – 4. do 6. september 2024

Živimo v času hitrih sprememb, kjer digitalna komunikacija igra ključno volgo in lahko predstavlja tako prednost kot tudi izziv. Vladni komunikatorji se morajo konstantno prilagajati in izobraževati, da sledijo hitro se spremnjajočim trendom. V ta namen Ministrstvo za zunanje zadeve Združenih držav Amerike (U. S. Department of State) in Center za evropsko prihodnost (CEP) organizirata tridnevno usposabljanje z naslovom »Napredno digitalno strateško komuniciranje«.

Dogodek, ki bo potekal v Mengšu med 4. septembrom 2024 in 6. septembrom 2024, bo povezal vladne komunikatorje iz 19 različnih držav z namenom izboljšanja veščin digitalnega strateškega komuniciranja. Usposabljanje je zasnovano z ciljem, da udeležencem zagotovi orodja in tehnike, potrebne za uspešno delovanje v kompleksnem komunikacijskem okolju.

Udeleženci bodo sodelovali na več predavanjih in aktivnostih, ki jih bodo vodili priznani mednarodni strokovnjaki z različnih področij. Program usposabljanja bo zajemal ključne teme, kot so vzpostavljanje digitalne prisotnosti v digitalni družbi, izgradnje vključujočega dialoga, vloga umetne inteligence pri krepitvi strateških komunikacij, uporabo podkastov in možnosti sodelovanja z digitalnimi vplivneži ter vključevanje naprednih vizualnih in multimedijskih elementov v komuniciranje. Poleg pridobivanja tehničnih veščin, bodo udeleženci sodelovali v krepitvi institucionalnega znanja o pomembnih področjih, kot so krizno komuniciranje in strategije za boj proti dezinformacijam, ki sta ključni za ohranjanje verodostojnosti in zaupanja v vladno komuniciranje.

Projekt je rezultat sodelovanja Ministrstva za zunanje zadeve Združenih držav Amerike (U. S. Department of State) in Centra za evropsko prihodnost v partnerstvu z Ministrstvom za zunanje in evropske zadeve Republike Slovenije v okviru programa Razvojnega sodelovanja in humanitarne pomoči.

First EDDE Training for Slovenian government communicators has concluded

21. 6. 2024 | European Digital Diplomacy Exchange, PR

In an era where digital communication is of most importance, the European Digital Diplomacy Exchange (EDDE) Training held at the Jable Castle in Slovenia aimed to bolster the capabilities of government communicators in the digital realm. Hosted by the Centre for European Perspective (CEP), the two-day intensive training underscored the critical need for strategic digital messaging in combating disinformation and enhancing social cohesion. The event, titled “Improving Digital Strategic Messaging,” brought together almost thirty key stakeholders from Slovenian state institutions – from 10 ministries and 4 other state institutions, offering a robust agenda filled with expert-led sessions and practical exercises. The training’s objective was to equip participants with the tools and strategies necessary to navigate the complexities of digital communication effectively.

The training began with opening remarks from Michael Marble, the U.S. Embassy in Slovenia, Petra Bezjak Cirman, the Slovenian Government Communication Office, and Nina Čepon, the (CEP), highlighting the importance of strategic communication in the digital era. The first day of the training featured lectures on the theoretical aspects of strategic communication, including its role in fostering social unity, digital technologies driving social change, development of a strategic communication plan and components of a digital communication ecosystem. We also hosted a panel discussion providing comparative insights into strategic communication centralisation models from the U.S., North Macedonia, and Slovenia. On the second day, we touched upon the essential elements of designing a digital communication campaign, techniques for identifying and understanding the target audience, crafting policy messages and using digital media analytics. We also discussed ways to improve social media presence with concrete examples of Slovenian State Institutions. Lastly, we talked about countering disinformation with the use of strategic communication.

Participants had quite a few practical activities going on as well. They had to develop strategic communication centralisation assessment and improvement, build a digital strategic communication strategy and design a digital strategic communication campaign.

The EDDE Training provided a learning experience for all attendees. The combination of experts’ insights, practical activities, and collaborative discussions ensured that participants left with a comprehensive understanding of digital strategic messaging. The training underscored the crucial role that strategic communication plays in fostering social cohesion, countering disinformation, and enhancing the overall effectiveness of government messaging.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

European Digital Diplomacy Exchange Training in Slovenia: Empowering Government Communicators for the Digital Landscape

18. 6. 2024 | European Digital Diplomacy Exchange, PR

19 June – 20 June 2024, Grad Jable, Slovenia – In an era marked by rapid technological advancements and the pervasive spread of disinformation worldwide, the necessity for robust and effective communication strategies has never been more pressing. As digital platforms play an increasingly pivotal role in the dissemination and perception of information, government communicators are tasked with the critical challenge of ensuring their messages remain authentic and trusted amidst a sea of disinformation.

Recognizing the paramount importance of these skills, the U.S. Department of State and the Centre for European Perspective are organizing a comprehensive two-day training bringing together government communicators from Slovenian state institutions to enhance their skills and expertise in the realm of digital strategic messaging. The training, that will be the first training organised solely for Slovenian communicators, will take place on June 19 and 20, 2024, against stunning landscape of Jable castle (Slovenia).

Themed “Improving Digital Strategic Messaging,” the training focuses on equipping participants with essential skills to navigate the complexities of the digital landscape. Led by leading experts, sessions delve into techniques for audience analysis, segmentation, and persuasive communication strategies tailored to specific demographics. Attendees will gain insights into the integration of visuals and other elements to bolster messaging effectiveness alongside practical exercises providing tangible solutions for implementation within their ministries. With an emphasis on strategic thinking and practical solutions, participants will leave armed with a roadmap for future digital communication endeavours.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

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