strategic communication

Usposabljanje »Strateške komunikacije v sodobnem varnostnem okolju« ponovno na gradu Jable

23. 6. 2025 | POTC, PR

PREKLICANO.

Med 10. in 13. novembrom 2025 bo na gradu Jable v Mengšu potekalo usposabljanje na temo strateške komunikacije v sodobnem varnostnem okolju. Usposabljanje bo obravnavalo vpliv tehnično-tehnološkega napredka na vojskovanje in mednarodne operacije, zlasti na področju kognicije in pretoka informacij.

Click here to read this article in English.

Tehnično-tehnološki napredek je v preteklih desetletjih v vojskovanje, posledično pa tudi v mednarodne operacije in misije (MOM), vpeljal nove mehanizme, taktike, tehnike in sredstva (orožja, orodja) ne le na vseh petih domenah (kopno, morje, zrak, kibernetika, vesolje), ampak zlasti in tudi na področju kognicije, generiranja in pretoka informacij. Preko tega geografsko omejeni pojavi v realnem času globalno po različnih informacijskih kanalih vstopajo v individualno zavest, oblikujejo mišljenje ter vplivajo na vrednote, stališča in ravnanje ciljnih publik. Nekoč omejeni procesi na področju varnosti v takšnem okolju zahtevajo pristop celotne družbe, ki je celosten in sinhroniziran med vsemi akterji. Razumevanje te ideje in njeno izvajanje vpliva na zastavljen končni cilj in učinkovitost vpliva našega delovanja na področju zagotavljanja nacionalne in mednarodne varnosti.

Udeleženci, ki bodo prisotni na celotnem usposabljanju, na koncu prejmejo certifikat o uspešni udeležbi. Usposabljanje bo potekalo med 10. in 13. novembrom 2025 na gradu Jable, Grajska cesta 1, 1234 Mengeš.

Za udeležence je predvidena sproščena poslovna obleka (business casual) ali delovna uniforma za predstavnike SV. Točen program usposabljanja bo na voljo po zaprtju registracij. Udeležba je brezplačna, za vse udeležence bosta zagotovljena kosilo in pogostitev med odmori.

Usposabljanje bo potekalo v slovenščini in deloma v angleščini brez prevajanja.

Prijave na usposabljanje sprejemamo do vključno 28. septembra na sledeči povezavi: 🟢 prijavni obrazec

Za več informacij o usposabljanju in še več nas lahko spremljate na družbenih omrežjih:

LinkedIn • X • Facebook • Bluesky

Stratcom Pilot Training Successfully Implemented at POTC

9. 12. 2024 | Peace and security, POTC, PR

From 3 to 6 December 2024, POTC implemented a Stratcom Pilot Training at Jable Castle in cooperation with the Ministry of Defence of Slovenia. The first edition of the training on strategic communication in the context of international operations and missions took place at Jable Castle.

Kliknite tukaj za branje članka v slovenskem jeziku.

Over the past couple of decades, exponential technological advances have introduced new mechanisms, tactics, techniques and means into warfare and, consequently, into international operations and missions (IOM), not only in all five domains (land, sea, air, cyber, space), but also and especially in the areas of cognition, information generation and information flow. As a result, geographically bounded phenomena have entered individual consciousness globally in real-time through different information channels, shaping thinking and influencing the values, attitudes and behaviour of target audiences. In such an environment, security processes, which were once limited in scope, required an integrated and synchronised approach by the whole of society. The understanding of this idea and its implementation influenced the end goal pursued and the effectiveness of action in ensuring national and international security. The above was the starting point and the basic guideline for the preparation of this pilot training.
At the end of the training, the participants who had attended the training received a certificate of successful completion.
The POTC would like to thank Lieutenant Colonel Nina Raduha and her team for their contribution to the delivery of the training. The feedback from this pilot training will be used to implement a second, updated edition of this activity next year.

LinkedIn • X • Facebook

New Training Activity: Strategic Communication (StratCom) in the Contemporary Security Environment

25. 10. 2024 | Peace and security, POTC, PR

From 3 to 6 December 2024, we will hold the first edition of the training on strategic communication (StratCom) in the context of international operations and missions at Jable Castle, Slovenia.

Kliknite tukaj za branje članka v slovenskem jeziku.

Technological advances over the past decades have introduced new mechanisms, tactics, techniques and means (weapons, tools) into warfare and, consequently, into international operations and missions, not only in all five domains (land, sea, air, cyber, space), but also and especially in the areas of cognition, information generation and information flow. Through this, geographically bounded phenomena enter individual consciousness, shape thinking and started to influence the values, attitudes and behaviour of target audiences globally in real-time through different information channels. In such an environment, the once limited security processes require a whole-of-society approach that is holistic and synchronised among all actors. Understanding this idea and its implementation has an impact on the end goal and the effectiveness of the impact of our actions in the field of national and international security. Participants who will be present throughout the training will receive a certificate of successful participation at the end of the training, which will aid them in future career engagements.

The StratCom training will take place from 3 to 6 December 2024 at Jable Castle, Grajska cesta 1, 1234 Mengeš. Participants are expected to wear business casual or work uniforms for Slovenian Armed Forces (SAF) representatives. The whole training programme will be available after registration closes. Participation is free of charge, and all participants will be provided with lunch and refreshments during breaks.

Registrations for the training will be accepted until 24 November inclusive at the following link:

REGISTRATION (deadline: November 24)

LinkedIn • X • Facebook

First EDDE Training for Slovenian government communicators has concluded

21. 6. 2024 | European Digital Diplomacy Exchange, PR

In an era where digital communication is of most importance, the European Digital Diplomacy Exchange (EDDE) Training held at the Jable Castle in Slovenia aimed to bolster the capabilities of government communicators in the digital realm. Hosted by the Centre for European Perspective (CEP), the two-day intensive training underscored the critical need for strategic digital messaging in combating disinformation and enhancing social cohesion. The event, titled “Improving Digital Strategic Messaging,” brought together almost thirty key stakeholders from Slovenian state institutions – from 10 ministries and 4 other state institutions, offering a robust agenda filled with expert-led sessions and practical exercises. The training’s objective was to equip participants with the tools and strategies necessary to navigate the complexities of digital communication effectively.

The training began with opening remarks from Michael Marble, the U.S. Embassy in Slovenia, Petra Bezjak Cirman, the Slovenian Government Communication Office, and Nina Čepon, the (CEP), highlighting the importance of strategic communication in the digital era. The first day of the training featured lectures on the theoretical aspects of strategic communication, including its role in fostering social unity, digital technologies driving social change, development of a strategic communication plan and components of a digital communication ecosystem. We also hosted a panel discussion providing comparative insights into strategic communication centralisation models from the U.S., North Macedonia, and Slovenia. On the second day, we touched upon the essential elements of designing a digital communication campaign, techniques for identifying and understanding the target audience, crafting policy messages and using digital media analytics. We also discussed ways to improve social media presence with concrete examples of Slovenian State Institutions. Lastly, we talked about countering disinformation with the use of strategic communication.

Participants had quite a few practical activities going on as well. They had to develop strategic communication centralisation assessment and improvement, build a digital strategic communication strategy and design a digital strategic communication campaign.

The EDDE Training provided a learning experience for all attendees. The combination of experts’ insights, practical activities, and collaborative discussions ensured that participants left with a comprehensive understanding of digital strategic messaging. The training underscored the crucial role that strategic communication plays in fostering social cohesion, countering disinformation, and enhancing the overall effectiveness of government messaging.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

Conclusion of the second edition of EUSAIR Communication Academy

6. 7. 2023 | EUSAIR, PR, Regional cooperation, Strategic Communication

Countries and regions face challenges that know no borders; hence to tackle them successfully, they need to be addressed collectively. The EU Macro-regional strategies identify common needs and challenges of the region, as well as regional cooperation potentials. They connect people across borders, sectors and governance levels and help to coordinate joint policies. The EU Macro-regional strategies are meaningful and make regions stronger, more resilient and attractive.

EU Strategy for the Adriatic and Ionian Region directly influences 70 million people from Albania, Bosnia and Herzegovina, Croatia, Greece, Italy, Montenegro, North Macedonia, Serbia and Slovenia. It contributes to further integration of the internal market, to the region’s stability, and to foster cooperation between EU and non-EU countries.

It is of utmost importance that great results of the EU Macro-regional strategies are presented to the public, which is often challenging as the issues are complex. For that reason, in the framework of EUSAIR, the EUSAIR Communication Academy was organised for EUSAIR key implementers, government communicators and journalists. While the first edition focused on the tools and techniques needed for effective digital communication, the second edition focused on transferring abstract issues simply, comprehensively and persuasively.

EUSAIR Communication Academy 2.0 occurred from July 5th to July 6th in Thessaloniki. Thirty participants from seven countries (Bosnia and Herzegovina, Croatia, Greece, Montenegro, North Macedonia, Serbia and Slovenia) attended the Academy. Four speakers shared knowledge with us and answered two main questions: what to communicate and how to communicate it successfully. All the lectures were followed by practical and short presentations. Some great ideas sparked, and we had interesting discussions. Like always, the official programme of the EUSAIR Communication Academy was combined with a rich informal part aiming to foster an environment for experience sharing, creating new links and strengthening the old ones.