Advanced Training on Digital Strategic Messaging in Mengeš, Slovenia

Advanced Training on Digital Strategic Messaging in Mengeš, Slovenia

Mengeš, Slovenia – 4–6 September 2024

In an era where digital communication is both a powerful tool and a formidable challenge, government communicators must adapt to a rapidly changing landscape. To support these efforts, the U.S. Department of State and Centre for European Perspective (CEP) are hosting a specialized three-day training on the topic of “Advanced Digital Strategic Messaging.”

This event, which will take place in Mengeš, will bring together government communicators from 19 different countries to enhance their skills in digital strategic messaging. The training is designed to equip participants with cutting-edge tools and techniques needed to navigate today’s complex communication environment.

Participants will engage in intensive sessions led by esteemed international experts from different fields. The training will cover various topics, including digital presence in the digital society, support for the connection through engaging dialogue, focusing on opportunities for podcast creation, possibilities of cooperation with influencers, and theoretical and practical knowledge on integrating advanced visuals and multimedia elements into messaging.  In addition to technical skills, the program will address critical areas such as crisis communications and strategies to counteract disinformation—key components for maintaining credibility and trust in governmental messaging.

The project is the result of cooperation between the U.S. Department of State and the Centre for European Perspective, in partnership with the Ministry of Foreign and European Affairs of the Republic of Slovenia, in the scope of the programme of Development Cooperation and Humanitarian Aid.

Further information:
Ingrid Omahna

Head of Programme, Strategic Communication

Centre  for European Perspective

 


Napredno usposabljanje o digitalnem strateškem komuniciranju v Mengšu, Slovenija

Mengeš, Slovenija – 4. do 6. september 2024

Živimo v času hitrih sprememb, kjer digitalna komunikacija igra ključno volgo in lahko predstavlja tako prednost kot tudi izziv. Vladni komunikatorji se morajo konstantno prilagajati in izobraževati, da sledijo hitro se spremnjajočim trendom. V ta namen Ministrstvo za zunanje zadeve Združenih držav Amerike (U. S. Department of State) in Center za evropsko prihodnost (CEP) organizirata tridnevno usposabljanje z naslovom »Napredno digitalno strateško komuniciranje«.

Dogodek, ki bo potekal v Mengšu med 4. septembrom 2024 in 6. septembrom 2024, bo povezal vladne komunikatorje iz 19 različnih držav z namenom izboljšanja veščin digitalnega strateškega komuniciranja. Usposabljanje je zasnovano z ciljem, da udeležencem zagotovi orodja in tehnike, potrebne za uspešno delovanje v kompleksnem komunikacijskem okolju.

Udeleženci bodo sodelovali na več predavanjih in aktivnostih, ki jih bodo vodili priznani mednarodni strokovnjaki z različnih področij. Program usposabljanja bo zajemal ključne teme, kot so vzpostavljanje digitalne prisotnosti v digitalni družbi, izgradnje vključujočega dialoga, vloga umetne inteligence pri krepitvi strateških komunikacij, uporabo podkastov in možnosti sodelovanja z digitalnimi vplivneži ter vključevanje naprednih vizualnih in multimedijskih elementov v komuniciranje. Poleg pridobivanja tehničnih veščin, bodo udeleženci sodelovali v krepitvi institucionalnega znanja o pomembnih področjih, kot so krizno komuniciranje in strategije za boj proti dezinformacijam, ki sta ključni za ohranjanje verodostojnosti in zaupanja v vladno komuniciranje.

Projekt je rezultat sodelovanja Ministrstva za zunanje zadeve Združenih držav Amerike (U. S. Department of State) in Centra za evropsko prihodnost v partnerstvu z Ministrstvom za zunanje in evropske zadeve Republike Slovenije v okviru programa Razvojnega sodelovanja in humanitarne pomoči.

 

 

Successful Conclusion of the Mentorship Visit of Novovolynsk to the City of Kranj

Successful Conclusion of the Mentorship Visit of Novovolynsk to the City of Kranj

Članek v slovenskem jeziku najdete tu.

Kranj, 24 July 2024 — The three-week mentorship visit of the Ukrainian municipality of Novovolynsk concluded today in the City of Kranj. The event marked the culmination of three weeks of collaboration and experience exchange between the two municipalities.

City of Kranj Mayor Matjaž Rakovec emphasized in his opening speech that the first cooperation between Kranj and Ukraine dates back to 2021, stating: »City of Kranj had its first cooperation with Ukraine in 2021, together with the [now] ex-ambassador we set a statue of Taras Shevchenko, a Ukrainian poet, in the Avenue of Prešeren’s Contemporaries. Last year, together with the Ukrainian Embassy, Kranj hosted a Ukrainian cultural event for the Independence Day of Ukraine. The mentorship program with Novovolynsk is another example of good cooperation – an aim to progress and develop. This programme was an opportunity to gain new perspectives and skills. Dear mentees, Inna and Anatolii, I hope the new knowledge will help you achieve your goals. Thank you for your dedicated work and good cooperation. Let the future be bright.«

The municipality of Novovolynsk participated in the event online. The Mayor of Novovolynsk, Borys Karpus, visited Kranj on July 10 and signed a mentorship cooperation protocol with Mayor Rakovec. He thanked the City of Kranj and everyone involved in organizing the visit for their hospitality and for providing opportunities for cooperation and development.

On behalf of the visit organizer, the Centre for European Perspective (CEP), Nina Čepon, CEP Executive Director, addressed the gathering, highlighting that local communities in Ukraine are key players in recovery and reconstruction. She also emphasized Slovenia’s thematic advantage from our experience in post-war recovery, local development, and the EU accession process, as well as the extensive food practice of the City of Kranj.

Ukrainian mentees then presented their three-week visit and the project plans prepared during the visit. Inna Vykhor, a deputy of the Novovolynsk City Council and chair of the permanent committee on education, science, culture, youth, sports, and information policy, presented the NovoHUB project concept. This project focuses on vocational, business, and educational training, reflecting a shift in their project focus after visiting Kovačnica, BSC Kranj, and the School Centre Kranj. The main objective of the project is to ensure a qualified and sufficient labour force, securing jobs for citizens and long-term economic growth of Novovolynsk. The purpose is to renovate vacant buildings to introduce new vocational, business, and educational programs. The target group includes residents, internally displaced persons, redundant coal mine workers, and people from Donetsk. The project aims to address the challenges of a lack of skilled labour force for local enterprises, access to quality and safe education for internally displaced persons, and the lack of a business support ecosystem. Anatolii Dudik, Chief Specialist of the Department for Organizing the Provision of Administrative Services at the Center for Administrative Services of the Executive Committee of the Novovolynsk City Council, presented the Novo Open app. This app focuses on the digitalization of city information, increasing digital citizen participation in local development, and presenting Novovolynsk to tourists. The project aims to provide free, open, and participative access to information and services in Novovolynsk. Mentors from the City of Kranj, Maja Šavs and Mojca Finc, presented the mentorship aspect and provided more information about the work of City of Kranj and Kranj’s institutions involved in the mentorship.

In the concluding part, Ambassador Tomaž Mencin, National Coordinator for the reconstruction of Ukraine at the Ministry of Foreign and European Affairs of the Republic of Slovenia, greeted the gathering. He emphasized that the decentralization reform in Ukraine is crucial and progressing well, focusing on empowering local municipalities, and stated that Slovenia agrees with the European Union’s request for financial instruments to support decentralized governance in Ukraine. Natalia Markevych Pritsa, Deputy Head of Mission at the Ukrainian Embassy in Slovenia, expressed gratitude to Slovenia for its role in the reconstruction process and hope for the project’s success. Mag Blaž Masle, Acting Chargé d’Affaires of the Slovenian Embassy in Kyiv, praised the good cooperation between Slovenia and Ukraine and confirmed the embassy’s readiness to assist further.

Following the visit, CEP activities will focus on areas identified as needing additional attention. Webinars will involve more Novovolynsk municipality employees. In the next steps, CEP will provide concrete support in implementing the local reconstruction and development plan of Novovolynsk.

A heartfelt thank you for enriching the mentorship programme goes to the City of Kranj, Kovačnica Coworking, BSC Kranj, Regional Development Agency of Gorenjska Biotehniški center Naklo, Iskraemeco, Vincenc Draksler Foundation, School Centre Kranj, Centre of Sustainable Mobility Kranj, TIC Kranj, and more.

The ‘Post-conflict reconstruction in Ukraine’ project is funded by the Slovenian Ministry of Foreign and European Affairs through the Slovenian Aid and Partnerships and implemented in partnership with ‘U-LEAD with Europe’. U-LEAD with Europe programme is a partnership of the Ukrainian government and the European Union, and its member states Germany, Sweden, Poland and Slovenia to support the establishment of multi-level governance that is transparent, accountable and responsive to the needs of the population of Ukraine.

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Mentorship visit begins in Kranj

Mentorship visit begins in Kranj

10 July 2024, Kranj – Today, we began the fifth three-week mentorship of 2024 in the City of Kranj under the auspices of the project ‘Post-conflict reconstruction in Ukraine’.

The event was opened by the Mayor of City of Kranj, Mr Matjaž Rakovec, who welcomed Mr Borys Karpus, Mayor of Novovolynsk urban hromada and Ms Inna Vykhor, Deputy of the Novovolynsk City Council, Chairman of the Committee on Education, Science, Youth, Sports and Information Policy. Joining the mentorship online is Mr Anatolii Dudik, Chief Specialist of the Department of Organization of Administrative Services Provision of the Executive Committee of Novovolynsk City Council. Mayor of Novovolynsk, Mr Karpus expressed his hope for a successful mentorship and noted that Kranj and Novovolynsk are connected through many interests, not only through the Ukraine Festival held last year. Following was a presentation by Ms Jelka Klemenc, CEP’s project lead, who presented the project and its objectives.

We were also happy to witness Mayor Rakovec and Mayor Karpus who signed the protocol of mentorship between Kranj and Novovolynsk, which will cover topics such as project development & fund absorption, education and strengthening of vocational education, city digitalization, business development, and topics related to the EU enlargement process on the local level.

The ‘Post-conflict reconstruction in Ukraine’ project is funded by the Slovenian Ministry of Foreign and European Affairs through the Slovenian Aid and Partnerships and implemented in partnership with ‘U-LEAD with Europe’. U-LEAD with Europe programme is a partnership of the Ukrainian government and the European Union, and its member states Germany, Sweden, Poland and Slovenia to support the establishment of multi-level governance that is transparent, accountable and responsive to the needs of the population of Ukraine.

Kranj-Novovolynsk mentorship visit 2024

Usposabljanje uslužbencev Ministrstva za obrambo in Slovenske vojske o nevarnostih trgovine z ljudmi pred odhodom na operacije in misije v podporo miru (ODPOVEDANO)

Usposabljanje uslužbencev Ministrstva za obrambo in Slovenske vojske o nevarnostih trgovine z ljudmi pred odhodom na operacije in misije v podporo miru (ODPOVEDANO)

Click here to read this article in English.

POTC v sodelovanju z Ministrstvom za notranje zadeve organizira usposabljanje o nevarnostih trgovine z ljudmi pred odhodom na operacije in misije v podporo miru, ki se bo odvilo 10. septembra 2024 na Gradu Jable v Mengšu.

Cilj usposabljanja je seznaniti udeležence z aktualnimi vsebinami s področja boja proti trgovini z ljudmi ter jih ozavestiti o njihovih dolžnostih, ko gre za zaznavo tovrstnih kaznivih dejanj. Poleg tega bo poudarek na zmanjševanju povpraševanja po storitvah in blagu, ki jih običajno izvajajo žrtve trgovine z ljudmi, v kontekstu samih mirovnih operacij.

Enodnevno usposabljanje je namenjeno uslužbencem Ministrstva za obrambo in pripadnikom Slovenske vojske pred njihovim odhodom na mednarodne mirovne operacije in misije.

Za več informacij o usposabljanju in še več nas lahko spremljate na družbenih omrežjih:

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Usposabljanje uslužbencev Ministrstva za obrambo in Slovenske vojske o nevarnostih trgovine z ljudmi pred odhodom na operacije in misije v podporo miru

potc

First EDDE Training for Slovenian government communicators has concluded

First EDDE Training for Slovenian government communicators has concluded

In an era where digital communication is of most importance, the European Digital Diplomacy Exchange (EDDE) Training held at the Jable Castle in Slovenia aimed to bolster the capabilities of government communicators in the digital realm. Hosted by the Centre for European Perspective (CEP), the two-day intensive training underscored the critical need for strategic digital messaging in combating disinformation and enhancing social cohesion. The event, titled “Improving Digital Strategic Messaging,” brought together almost thirty key stakeholders from Slovenian state institutions – from 10 ministries and 4 other state institutions, offering a robust agenda filled with expert-led sessions and practical exercises. The training’s objective was to equip participants with the tools and strategies necessary to navigate the complexities of digital communication effectively.

The training began with opening remarks from Michael Marble, the U.S. Embassy in Slovenia, Petra Bezjak Cirman, the Slovenian Government Communication Office, and Nina Čepon, the (CEP), highlighting the importance of strategic communication in the digital era. The first day of the training featured lectures on the theoretical aspects of strategic communication, including its role in fostering social unity, digital technologies driving social change, development of a strategic communication plan and components of a digital communication ecosystem. We also hosted a panel discussion providing comparative insights into strategic communication centralisation models from the U.S., North Macedonia, and Slovenia. On the second day, we touched upon the essential elements of designing a digital communication campaign, techniques for identifying and understanding the target audience, crafting policy messages and using digital media analytics. We also discussed ways to improve social media presence with concrete examples of Slovenian State Institutions. Lastly, we talked about countering disinformation with the use of strategic communication. 

Participants had quite a few practical activities going on as well. They had to develop strategic communication centralisation assessment and improvement, build a digital strategic communication strategy and design a digital strategic communication campaign.

The EDDE Training provided a learning experience for all attendees. The combination of experts’ insights, practical activities, and collaborative discussions ensured that participants left with a comprehensive understanding of digital strategic messaging. The training underscored the crucial role that strategic communication plays in fostering social cohesion, countering disinformation, and enhancing the overall effectiveness of government messaging.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.