The Psychology of Public Communication: Why Macro Strategy Requires Micro Insights

EDDE Virtual Lecture with Dr Michał Chmiel

Monday, 2 November 2026 | 14:00 CET | Online (Zoom)

The European Digital Diplomacy Exchange (EDDE) is pleased to invite you to its upcoming Virtual Lecture with Dr Michał Chmiel, Associate Professor of Psychology at Royal Holloway, University of London, exploring the essential role of psychology in understanding today’s increasingly complex public communication environment.

Effective public communication requires more than delivering the right message. It also requires understanding how people interpret information, develop trust and engage with the world around them. 

With the growing influence of artificial intelligence, misinformation and digital platforms, traditional approaches to strategic communication face new challenges. Understanding the relationship between individual psychological processes and wider societal dynamics is therefore becoming increasingly important for communication professionals.

During this lecture, Dr Chmiel will explore how psychological insights can contribute to more thoughtful, inclusive and effective communication strategies. The session will introduce a relationship-based approach to strategic communication, highlighting the importance of trust, mutual understanding and meaningful engagement.

About the Speaker

Michał Chmiel, Ph.D., is an Associate Professor of Psychology at Royal Holloway, University of London. He combines academic research with 15 years of industry and knowledge exchange experience in public relations. He has published his research in Public Relations Review, Journal of Communication Management, Corporate Communications: An International Journal, Public Relations Inquiry, and American Behavioral Scientist. A Senior Fellow of the Higher Education Academy and Member of the Chartered Institute of Public Relations, he actively translates psychological evidence into professional practice. Chmiel is the author of The Psychology of Public Relations: From Industry Practice to Societal Challenges of the Profession (Routledge). His wider interests focus on the psychological mechanisms of communication, trust, fake news, and artificial intelligence.  

Join the Virtual Lecture

Date: Monday, 2 November 2026
Time: 14:00 CET
Format: Online via Zoom

Participation requires registration.

Register here: https://us02web.zoom.us/meeting/register/FStMb-vxSUacNvgjFy_63A#/registration 

We look forward to welcoming you to this discussion on the evolving relationship between psychology, technology and strategic public communication.