Enhancing digital diplomacy activities in the Western Balkan and Eastern European countries

The Internet has undoubtedly altered the international community today. Together with social media it has become an undeniable channel for diplomatic communication and has transformed the practice of diplomacy. Foreign ministries and embassies have become a part of numerous social networks in which information is disseminated, gathered and analysed. The use of social media by diplomats has unlocked communication between policymakers and citizens. These tools, especially Facebook and Twitter, enable diplomatic missions to directly access their citizens, both inside and outside of their countries. This communication often bypasses state and media filters, potentially enabling countries to more effectively influence foreign audiences and achieve diplomatic objectives.

The project addresses Public Relations Services of the Ministries of Foreign Affairs from Albania, Bosnia and Herzegovina, Georgia, Kosovo, Macedonia, Moldova, Montenegro, Serbia and Ukraine. A three-day intensive training will strengthen capacities of listed countries in designing, coordinating, and launching intragovernmental-managed digital campaigns and help them to become strong and credible messaging allies. Training will empower them to counter threats in the information space, and will bolster their ability to engage with their own citizens, assisting region-wide efforts for governments to focus on accountability and transparency. Finally, it will help foster regional coordination and cooperation and explore partnership opportunities for messaging campaigns on mutual policy priorities.