Photos by Marko Arandjelović
Communication is an intrinsic part of our life, be it professional or personal. It is not only about transferring information, but it is an interactive process that requires knowledge and specific skills. To effectively communicate, stakeholders need to attain in-depth and applicable communication knowledge, skills, and tools. This is the main goal of EUSAIR Communication Academy which started last week.
EUSAIR Communication Academy is a capacity building programme for EUSAIR Government communicators, EUSAIR Key implementers, and youth participants. The Academy is composed of three modules that will take place in 2022. The project is a result of cooperation between the EUSAIR Facility Point Lead Partner and the Centre for European Perspective.
EUSAIR (EU Strategy for the Adriatic and Ionian Region) is a Macro-regional Strategy joining 10 countries striving to find solutions for common challenges in the common sea basins and its hinterlands. The Strategy joins EU Member states and non-EU Member states working together as equal partners. In this process, cooperation is not only one of the main objectives but is a means to achieve the Strategy’s aims. Cooperation cannot take place without communication.
Between 19 and 22 April Module I of EUSAIR Communication Academy took place online. On the first two days, it was attended by 50 participants: government communicators from EUSAIR states and EUSAIR key implementers. On the following two days, it was attended by a group of 25 youth participants from the EUSAIR countries that share an interest in EUSAIR and macroregional cooperation and strive to improve their communication skills. Each day the participants attended several different workshops and trainings focused on the foundations of communication. They learned about key aspects of communication, the main principles of good internal communication, the importance of digital communication, the difference between traditional media tools and new media tools and much more.
The Academy will continue with online Module II in the last week of May and conclude with an in-person training in October.