In the first week of June, Module II of EUSAIR Communication Academy took place. The Academy was launched in April to equip different EUSAIR stakeholders with communication knowledge, skills, and tools. You can read more about Module I here. In essence, the knowledge attained at the Academy will help participants in communicating their work to the outside world and in navigating the ever-changing landscape of digital communication.
Module II, like Module I, took place online and was attended by three groups of participants – EUSAIR key implementers and EUSAIR government communicators on 31 May and 1 June. On 2 and 3 June, the Academy was attended by youth participants that share an interest in EUSAIR and macro-regional cooperation and strive to improve their communication skills.
The topics covered at the Academy included lessons on (technical) storytelling, how to behave online (from wits to manners), how to spot disinformation and verify information, how to develop a digital campaign, what technological developments await us in the future and how to adapt, how to use data to improve our social media performance, how to apply the principles of rhetoric to digital communication and many other useful (digital) communication tips and tricks.
The Academy will continue in October with an in-person Module III where the participants will attend some additional workshops and will at the end of the training be a part of a simulation exercise where they will apply their knowledge to a practical example. Whereas online trainings are much more flexible and enable the participation of more people, they are not a perfect replacement for in-person events. We all agreed that nothing beats face-to-face interaction.
The EUSAIR Communication Academy is organized in cooperation with EUSAIR Facility Point Lead Partner.