In 2024, the power of strategic communication holds and will hold unprecedented significance for the future of humankind. Over 4 billion individuals, representing half the planet’s population, will exercise their right to vote. It will not be just about countering disinformation; it will be about preserving democracy. In this pivotal moment, digital communication emerges as one of the essential tools poised to shape the course of events and uphold the values of democratic governance. Digital communication has the ability to reach a large audience, communicate more effectively and efficiently and connect people all over the world. It also enables immediate and real-time interaction, which will be crucial in facing all global crises, especially in the election year.
This year, our EDDE training that just successfully concluded was as relevant as ever. It was the 24th training since the launch of a project in 2016. The topic of this year’s edition was Enhancing Digital Strategic Messaging. We were joined by 46 government communicators from 20 countries and by nine international experts from CEP, DigiTips, META and the US State Department.
The four-day EDDE training took place in Bled from 27 February to 1 March 2024. It provided a comprehensive exploration of the critical intersection between government affairs and digital engagement. It offered participants a diverse display of speakers and activities aimed at enhancing their understanding and skills in this rapidly evolving field. The topics ranged from the evolution of the digital society to audience analysis, strategic marketing, and practical sessions on videography and photography techniques. The lectures also delved into graphic design principles, digital media monitoring, AI, and strategies for combatting digital disinformation. They culminated in a simulation exercise where attendees applied their knowledge in real-time scenarios. The final day showcased a dynamic simulation activity, challenging participants to create digital strategic communications campaigns for authentic case scenarios. This hands-on approach provided invaluable insights and skills, empowering attendees to navigate the complex landscape of digital engagement in government affairs.
In addition to educational sessions, our event emphasised fostering connections and strong bonds among participants. We organised different engaging activities. The highlight was a dinner in Ljubljana, attended by esteemed ambassadors, promoting meaningful exchanges in an informal atmosphere.
The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.
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