European Digital Diplomacy Exchange

Advanced Training on Digital Strategic Messaging in Mengeš, Slovenia

28. 8. 2024 | European Digital Diplomacy Exchange, PR, Regional cooperation, Strategic Communication

Mengeš, Slovenia – 4–6 September 2024

In an era where digital communication is both a powerful tool and a formidable challenge, government communicators must adapt to a rapidly changing landscape. To support these efforts, the U.S. Department of State and Centre for European Perspective (CEP) are hosting a specialized three-day training on the topic of “Advanced Digital Strategic Messaging.”

This event, which will take place in Mengeš, will bring together government communicators from 19 different countries to enhance their skills in digital strategic messaging. The training is designed to equip participants with cutting-edge tools and techniques needed to navigate today’s complex communication environment.

Participants will engage in intensive sessions led by esteemed international experts from different fields. The training will cover various topics, including digital presence in the digital society, support for the connection through engaging dialogue, focusing on opportunities for podcast creation, possibilities of cooperation with influencers, and theoretical and practical knowledge on integrating advanced visuals and multimedia elements into messaging. In addition to technical skills, the program will address critical areas such as crisis communications and strategies to counteract disinformation—key components for maintaining credibility and trust in governmental messaging.

The project is the result of cooperation between the U.S. Department of State and the Centre for European Perspective, in partnership with the Ministry of Foreign and European Affairs of the Republic of Slovenia, in the scope of the programme of Development Cooperation and Humanitarian Aid.

Further information:
Ingrid Omahna

Head of Programme, Strategic Communication

Centre for European Perspective

Napredno usposabljanje o digitalnem strateškem komuniciranju v Mengšu, Slovenija

Mengeš, Slovenija – 4. do 6. september 2024

Živimo v času hitrih sprememb, kjer digitalna komunikacija igra ključno volgo in lahko predstavlja tako prednost kot tudi izziv. Vladni komunikatorji se morajo konstantno prilagajati in izobraževati, da sledijo hitro se spremnjajočim trendom. V ta namen Ministrstvo za zunanje zadeve Združenih držav Amerike (U. S. Department of State) in Center za evropsko prihodnost (CEP) organizirata tridnevno usposabljanje z naslovom »Napredno digitalno strateško komuniciranje«.

Dogodek, ki bo potekal v Mengšu med 4. septembrom 2024 in 6. septembrom 2024, bo povezal vladne komunikatorje iz 19 različnih držav z namenom izboljšanja veščin digitalnega strateškega komuniciranja. Usposabljanje je zasnovano z ciljem, da udeležencem zagotovi orodja in tehnike, potrebne za uspešno delovanje v kompleksnem komunikacijskem okolju.

Udeleženci bodo sodelovali na več predavanjih in aktivnostih, ki jih bodo vodili priznani mednarodni strokovnjaki z različnih področij. Program usposabljanja bo zajemal ključne teme, kot so vzpostavljanje digitalne prisotnosti v digitalni družbi, izgradnje vključujočega dialoga, vloga umetne inteligence pri krepitvi strateških komunikacij, uporabo podkastov in možnosti sodelovanja z digitalnimi vplivneži ter vključevanje naprednih vizualnih in multimedijskih elementov v komuniciranje. Poleg pridobivanja tehničnih veščin, bodo udeleženci sodelovali v krepitvi institucionalnega znanja o pomembnih področjih, kot so krizno komuniciranje in strategije za boj proti dezinformacijam, ki sta ključni za ohranjanje verodostojnosti in zaupanja v vladno komuniciranje.

Projekt je rezultat sodelovanja Ministrstva za zunanje zadeve Združenih držav Amerike (U. S. Department of State) in Centra za evropsko prihodnost v partnerstvu z Ministrstvom za zunanje in evropske zadeve Republike Slovenije v okviru programa Razvojnega sodelovanja in humanitarne pomoči.

First EDDE Training for Slovenian government communicators has concluded

21. 6. 2024 | European Digital Diplomacy Exchange, PR

In an era where digital communication is of most importance, the European Digital Diplomacy Exchange (EDDE) Training held at the Jable Castle in Slovenia aimed to bolster the capabilities of government communicators in the digital realm. Hosted by the Centre for European Perspective (CEP), the two-day intensive training underscored the critical need for strategic digital messaging in combating disinformation and enhancing social cohesion. The event, titled “Improving Digital Strategic Messaging,” brought together almost thirty key stakeholders from Slovenian state institutions – from 10 ministries and 4 other state institutions, offering a robust agenda filled with expert-led sessions and practical exercises. The training’s objective was to equip participants with the tools and strategies necessary to navigate the complexities of digital communication effectively.

The training began with opening remarks from Michael Marble, the U.S. Embassy in Slovenia, Petra Bezjak Cirman, the Slovenian Government Communication Office, and Nina Čepon, the (CEP), highlighting the importance of strategic communication in the digital era. The first day of the training featured lectures on the theoretical aspects of strategic communication, including its role in fostering social unity, digital technologies driving social change, development of a strategic communication plan and components of a digital communication ecosystem. We also hosted a panel discussion providing comparative insights into strategic communication centralisation models from the U.S., North Macedonia, and Slovenia. On the second day, we touched upon the essential elements of designing a digital communication campaign, techniques for identifying and understanding the target audience, crafting policy messages and using digital media analytics. We also discussed ways to improve social media presence with concrete examples of Slovenian State Institutions. Lastly, we talked about countering disinformation with the use of strategic communication.

Participants had quite a few practical activities going on as well. They had to develop strategic communication centralisation assessment and improvement, build a digital strategic communication strategy and design a digital strategic communication campaign.

The EDDE Training provided a learning experience for all attendees. The combination of experts’ insights, practical activities, and collaborative discussions ensured that participants left with a comprehensive understanding of digital strategic messaging. The training underscored the crucial role that strategic communication plays in fostering social cohesion, countering disinformation, and enhancing the overall effectiveness of government messaging.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

European Digital Diplomacy Exchange Training in Slovenia: Empowering Government Communicators for the Digital Landscape

18. 6. 2024 | European Digital Diplomacy Exchange, PR

19 June – 20 June 2024, Grad Jable, Slovenia – In an era marked by rapid technological advancements and the pervasive spread of disinformation worldwide, the necessity for robust and effective communication strategies has never been more pressing. As digital platforms play an increasingly pivotal role in the dissemination and perception of information, government communicators are tasked with the critical challenge of ensuring their messages remain authentic and trusted amidst a sea of disinformation.

Recognizing the paramount importance of these skills, the U.S. Department of State and the Centre for European Perspective are organizing a comprehensive two-day training bringing together government communicators from Slovenian state institutions to enhance their skills and expertise in the realm of digital strategic messaging. The training, that will be the first training organised solely for Slovenian communicators, will take place on June 19 and 20, 2024, against stunning landscape of Jable castle (Slovenia).

Themed “Improving Digital Strategic Messaging,” the training focuses on equipping participants with essential skills to navigate the complexities of the digital landscape. Led by leading experts, sessions delve into techniques for audience analysis, segmentation, and persuasive communication strategies tailored to specific demographics. Attendees will gain insights into the integration of visuals and other elements to bolster messaging effectiveness alongside practical exercises providing tangible solutions for implementation within their ministries. With an emphasis on strategic thinking and practical solutions, participants will leave armed with a roadmap for future digital communication endeavours.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

Digital Diplomacy in Action: Another Successfully Concluded EDDE Training Bled

4. 3. 2024 | European Digital Diplomacy Exchange, PR, Strategic Communication

In 2024, the power of strategic communication holds and will hold unprecedented significance for the future of humankind. Over 4 billion individuals, representing half the planet’s population, will exercise their right to vote. It will not be just about countering disinformation; it will be about preserving democracy. In this pivotal moment, digital communication emerges as one of the essential tools poised to shape the course of events and uphold the values of democratic governance. Digital communication has the ability to reach a large audience, communicate more effectively and efficiently and connect people all over the world. It also enables immediate and real-time interaction, which will be crucial in facing all global crises, especially in the election year.

This year, our EDDE training that just successfully concluded was as relevant as ever. It was the 24th training since the launch of a project in 2016. The topic of this year’s edition was Enhancing Digital Strategic Messaging. We were joined by 46 government communicators from 20 countries and by nine international experts from CEP, DigiTips, META and the US State Department.

The four-day EDDE training took place in Bled from 27 February to 1 March 2024. It provided a comprehensive exploration of the critical intersection between government affairs and digital engagement. It offered participants a diverse display of speakers and activities aimed at enhancing their understanding and skills in this rapidly evolving field. The topics ranged from the evolution of the digital society to audience analysis, strategic marketing, and practical sessions on videography and photography techniques. The lectures also delved into graphic design principles, digital media monitoring, AI, and strategies for combatting digital disinformation. They culminated in a simulation exercise where attendees applied their knowledge in real-time scenarios. The final day showcased a dynamic simulation activity, challenging participants to create digital strategic communications campaigns for authentic case scenarios. This hands-on approach provided invaluable insights and skills, empowering attendees to navigate the complex landscape of digital engagement in government affairs.

In addition to educational sessions, our event emphasised fostering connections and strong bonds among participants. We organised different engaging activities. The highlight was a dinner in Ljubljana, attended by esteemed ambassadors, promoting meaningful exchanges in an informal atmosphere.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

You can check out more photos with a click on the photo below.

European Digital Diplomacy Exchange Training in Slovenia: Empowering Government Communicators for the Digital Landscape

23. 2. 2024 | European Digital Diplomacy Exchange, PR

Due to the enduring complexities brought forth by the global COVID-19 pandemic and recent geopolitical transformations, the demand for effective communication strategies has never been more needed. In this dynamic landscape, where the digital realm profoundly influences the dissemination and reception of information, government communicators face a pivotal challenge. They must navigate through the labyrinth of misinformation, ensuring that their messages resonate authentically and engender trust among audiences. With each day, it becomes more evident that adept utilisation of digital skills is paramount for governmental communicators striving to maintain credibility and efficacy in their messaging efforts.

Centre for European Perspective (CEP) and the U.S. Department of State are organising a four-day training session, scheduled from February 27 to March 1, 2024, against the stunning backdrop of Bled. This event will bring together government communicators from Albania, Bosnia and Herzegovina, Bulgaria, Canada, Czechia, Estonia, Georgia, Kosovo, Latvia, Lithuania, North Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia, and Ukraine, to enhance their skills and expertise in the realm of digital strategic messaging.

Themed “Enhancing Digital Strategic Messaging,” the training focuses on equipping participants with essential skills to navigate the complexities of the digital landscape. Led by leading experts, sessions delve into techniques for audience analysis, segmentation, and persuasive communication strategies tailored to specific demographics. Attendees will gain insights into the integration of visuals and other elements to bolster messaging effectiveness alongside practical exercises providing tangible solutions for implementation within their ministries. With an emphasis on strategic thinking and practical solutions, participants will leave armed with a roadmap for future digital communication endeavours.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

Another successfully concluded EDDE training!

26. 3. 2023 | European Digital Diplomacy Exchange, PR, Strategic Communication

The rapid development of digital communication technology impacts our lives in myriad ways. It does not seem so far ago when we were faxing long press releases to journalists to where we are now when 280 characters can do the same job, occasionally with an even more significant impact. Digital communications and social media are transforming pillars of a democratic society. It is more important than ever for governments to understand their responsibilities and roles in ensuring that their institutions are prepared to adapt and adopt new practices to cement their place within this new digital information economy.

That is why representatives from 19 countries convened to ensure that they, together, are ready to rise to any and all resulting challenges. The participants from Albania, Bosnia and Herzegovina, Bulgaria, Canada, Czechia, Estonia, Georgia, Kosovo, Latvia, Lithuania, North Macedonia, Moldova, Montenegro, Romania, Serbia, Slovakia, Slovenia, and Ukraine joined us in Portorož for 4-day long training from March 21st to 24th within the scope of European Digital Diplomacy Exchange project.

The training titled »Turning Practice into Strategy, Structures, and Systems” focused on retrieving already obtained digital communication skills, as well as polishing and advancing them. Various international speakers coming from the US State Department, the Slovenian government, the Canadian Ministry of Foreign Affairs and NATO spoke to us about digital rhetoric, marketing public affairs, nation branding, the importance of the audience approach as well as social listening and performance analysis. Crisis communication was also addressed, as well as how to counter disinformation and design digital strategies and ways of cooperation within governments, ministries and embassies.

There were quite a few practical exercises during the training, through which participants put their theoretical knowledge into practice – by preparing a digital strategy that will be of help when establishing a national digital strategy. A very important part of the training was time to connect and network, and the participants made the most of it.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

The project is partially financed by the Ministry of Foreign and European Affairs of the Republic of Slovenia in the scope of the program activities of international development cooperation.

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