26. 3. 2023 | European Digital Diplomacy Exchange, PR, Strategic Communication
The rapid development of digital communication technology impacts our lives in myriad ways. It does not seem so far ago when we were faxing long press releases to journalists to where we are now when 280 characters can do the same job, occasionally with an even more significant impact. Digital communications and social media are transforming pillars of a democratic society. It is more important than ever for governments to understand their responsibilities and roles in ensuring that their institutions are prepared to adapt and adopt new practices to cement their place within this new digital information economy.
That is why representatives from 19 countries convened to ensure that they, together, are ready to rise to any and all resulting challenges. The participants from Albania, Bosnia and Herzegovina, Bulgaria, Canada, Czechia, Estonia, Georgia, Kosovo, Latvia, Lithuania, North Macedonia, Moldova, Montenegro, Romania, Serbia, Slovakia, Slovenia, and Ukraine joined us in Portorož for 4-day long training from March 21st to 24th within the scope of European Digital Diplomacy Exchange project.
The training titled »Turning Practice into Strategy, Structures, and Systems” focused on retrieving already obtained digital communication skills, as well as polishing and advancing them. Various international speakers coming from the US State Department, the Slovenian government, the Canadian Ministry of Foreign Affairs and NATO spoke to us about digital rhetoric, marketing public affairs, nation branding, the importance of the audience approach as well as social listening and performance analysis. Crisis communication was also addressed, as well as how to counter disinformation and design digital strategies and ways of cooperation within governments, ministries and embassies.
There were quite a few practical exercises during the training, through which participants put their theoretical knowledge into practice – by preparing a digital strategy that will be of help when establishing a national digital strategy. A very important part of the training was time to connect and network, and the participants made the most of it.
The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.
The project is partially financed by the Ministry of Foreign and European Affairs of the Republic of Slovenia in the scope of the program activities of international development cooperation.
13. 3. 2023 | European Digital Diplomacy Exchange, PR, Strategic Communication
More than ever, the unstable and uncertain times call for effective and trustworthy communication from governments and institutions. They are under enormous pressure to introduce and communicate policy initiatives under extraordinary circumstances while simultaneously competing with the flooding of misinformation and disinformation. Digital capabilities and strategic thinking have undoubtedly become the core of governments’ communications and public affairs operations.
Once again, European Digital Diplomacy Exchange will gather government communicators for a 4-day training, where they will be polishing their digital communication competencies. Participants from Albania, Bosnia and Herzegovina, Bulgaria, Canada, Czechia, Estonia, Georgia, Kosovo, Latvia, Lithuania, North Macedonia, Moldova, Montenegro, Romania, Serbia, Slovakia, Slovenia, and Ukraine will join us in Portorož from 21 to 24 March.
The theme of this training will be “Turning Practice into Strategy, Structures, and Systems.” With the focus on returning participants, we will be shifting our attention to how participants can translate the skills they have developed during previous workshops into policies, protocols, and procedures that will foster institutional systems that better enable digital strategic communications practices. Participants will learn from experts in this field and participate in practical exercises that will provide tangible, workable solutions to their home ministries.
The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.
The project is partially financed by the Ministry of Foreign and European Affairs of the Republic of Slovenia in the scope of the program activities of international development cooperation.
Klikni tukaj za več informacij o projektnih aktivnosti v slovenščini.
24. 1. 2023 | European Digital Diplomacy Exchange, PR
For the first time, government communicators from Bulgaria are attending the European Digital Diplomacy Exchange (EDDE) digital strategic communication training, which will take place next week, from the 30th to the 31st of January 2023, in Sofia. The event will bring together communicators from various ministries, agencies, and other state institutions.
The main focus of this in-country training is the conceptualization, development and implementation of digital strategic communication practices and campaigns identified as necessary together with the Diplomatic Institute to the Minister of Foreign Affairs of Bulgaria. Besides that, individual consultations will be offered to the participants in the following days to discuss specific communication items.
Since 2017 CEP and the U.S. Department of State have been conducting a digital diplomacy project titled European Digital Diplomacy Exchange (EDDE), an intergovernmental network of government communicators committed to increasing members’ collective capacities to operate within the digital information space more effectively. A fundamental offering of this network is hands-on government-to-government digital strategic communications guidance, training, and mentorship.
More information about the project can be accessed at the EDDE webpage: https://www.bedigitaldiplomat.com/.
This project is supported by the U.S. Department of State.
5. 12. 2022 | European Digital Diplomacy Exchange, PR
Klikni tukaj za več o projektu v slovenščini. 
On 28 and 29 November 2022, the Centre for European Perspective (CEP), in the scope of the project European Digital Diplomacy Exchange (EDDE), conducted a training in North Macedonia aimed at bolstering capacities of their strategic government communication capacities. The training brought together government communicators coming from different state institutions. Fully packed agenda aimed at strengthening their skills to be better prepared for the fast-paced and ever-changing digital communication environment.
At the beginning of the training, we were addressed by H.E. Ms Angela Agler, U.S. Ambassador to North Macedonia and Mr Bojan Maricikj, Deputy Prime Minister for European Affairs of the Republic of North Macedonia.
After the welcoming remarks and icebreakers, participants took a closer look at the digital future, the policy as a lifestyle, digital campaigns, and how to work with Influencers. All four theoretical sessions were followed by short practical follow-up sessions in which local representatives presented the practical application of the theory through case studies. Understanding, identifying and responding to disinformation and social media analytics sessions were the last two theoretical sessions of the training. On the other hand, the practical part, consisting of three sessions, allowed participants to enhance their photography, videography, and graphic design skills.
The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.
The project is partially financed by the Ministry of Foreign Affairs of the Republic of Slovenia in the scope of the program activities of international development cooperation.
The project is partially financed by the Ministry of Foreign Affairs of the Republic of Slovenia in the scope of the international development cooperation program activities.
23. 11. 2022 | European Digital Diplomacy Exchange, PR
Klikni tukaj za več o projektu v slovenščini.
In the scope of the European Digital Diplomacy Exchange (EDDE) project, we will organize a training for North Macedonian government communicators, which will take place in person in Skopje, North Macedonia, on 28 November and 29 November 2022.
The training, which focuses on digital communication, will enhance both the theoretical knowledge and practical skills of government communicators through several interactive sessions and workshops.
The theoretical part will focus on the digital future, policy as lifestyle, influencer marketing, digital campaign development and social media analytics. Each topic will have a practical follow-up by local representatives, who will showcase the local application of the theory and selected case studies. In the practice part, we will boost photography, videography and graphic design skills and, finally, look at different tools and approaches to identifying and fighting against disinformation.
The project is a result of the cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana and the Centre for European Perspective.
The project is partially financed by the Ministry of Foreign Affairs of the Republic of Slovenia in the scope of the international development cooperation program activities.
11. 9. 2022 | European Digital Diplomacy Exchange, PR
Klikni tukaj za branje prispevka v slovenskem jeziku.
Between 5 and 7 September 2022, the Centre for European Perspective (CEP) in the scope of the project European Digital Diplomacy Exchange (EDDE) conducted training in Kosovo, aimed at bolstering capacities of strategic government communication capacities. The training brought together government communicators, coming from different state institutions. Fully packed agenda aimed at strengthening their skills to be better prepared for the fast-paced and ever-changing digital communication environment.
In the theoretical part, participants took a closer look at the digital future, digital campaigns, message development and storytelling, identifying disinformation, and social media analytics. EDDE network enabled them to learn about the best practices of digital campaigns from their neighboring country North Macedonia. The practical part allowed them to enhance their photography, videography, graphic design, and rhetorical skills. On the top, they got to learn about the best-case examples of how governments and international organizations use social media.
The project is a result of joint cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.
The project is partially financed by the Ministry of Foreign Affairs of the Republic of Slovenia in the scope of the program activities of international development cooperation.
