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European Digital Diplomacy Exchange Training in Slovenia: Empowering Government Communicators for the Digital Landscape

18. 6. 2024 | European Digital Diplomacy Exchange, PR

19 June – 20 June 2024, Grad Jable, Slovenia – In an era marked by rapid technological advancements and the pervasive spread of disinformation worldwide, the necessity for robust and effective communication strategies has never been more pressing. As digital platforms play an increasingly pivotal role in the dissemination and perception of information, government communicators are tasked with the critical challenge of ensuring their messages remain authentic and trusted amidst a sea of disinformation.

Recognizing the paramount importance of these skills, the U.S. Department of State and the Centre for European Perspective are organizing a comprehensive two-day training bringing together government communicators from Slovenian state institutions to enhance their skills and expertise in the realm of digital strategic messaging. The training, that will be the first training organised solely for Slovenian communicators, will take place on June 19 and 20, 2024, against stunning landscape of Jable castle (Slovenia).

Themed “Improving Digital Strategic Messaging,” the training focuses on equipping participants with essential skills to navigate the complexities of the digital landscape. Led by leading experts, sessions delve into techniques for audience analysis, segmentation, and persuasive communication strategies tailored to specific demographics. Attendees will gain insights into the integration of visuals and other elements to bolster messaging effectiveness alongside practical exercises providing tangible solutions for implementation within their ministries. With an emphasis on strategic thinking and practical solutions, participants will leave armed with a roadmap for future digital communication endeavours.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

Digital Diplomacy in Action: Another Successfully Concluded EDDE Training Bled

4. 3. 2024 | European Digital Diplomacy Exchange, PR, Strategic Communication

In 2024, the power of strategic communication holds and will hold unprecedented significance for the future of humankind. Over 4 billion individuals, representing half the planet’s population, will exercise their right to vote. It will not be just about countering disinformation; it will be about preserving democracy. In this pivotal moment, digital communication emerges as one of the essential tools poised to shape the course of events and uphold the values of democratic governance. Digital communication has the ability to reach a large audience, communicate more effectively and efficiently and connect people all over the world. It also enables immediate and real-time interaction, which will be crucial in facing all global crises, especially in the election year.

This year, our EDDE training that just successfully concluded was as relevant as ever. It was the 24th training since the launch of a project in 2016. The topic of this year’s edition was Enhancing Digital Strategic Messaging. We were joined by 46 government communicators from 20 countries and by nine international experts from CEP, DigiTips, META and the US State Department.

The four-day EDDE training took place in Bled from 27 February to 1 March 2024. It provided a comprehensive exploration of the critical intersection between government affairs and digital engagement. It offered participants a diverse display of speakers and activities aimed at enhancing their understanding and skills in this rapidly evolving field. The topics ranged from the evolution of the digital society to audience analysis, strategic marketing, and practical sessions on videography and photography techniques. The lectures also delved into graphic design principles, digital media monitoring, AI, and strategies for combatting digital disinformation. They culminated in a simulation exercise where attendees applied their knowledge in real-time scenarios. The final day showcased a dynamic simulation activity, challenging participants to create digital strategic communications campaigns for authentic case scenarios. This hands-on approach provided invaluable insights and skills, empowering attendees to navigate the complex landscape of digital engagement in government affairs.

In addition to educational sessions, our event emphasised fostering connections and strong bonds among participants. We organised different engaging activities. The highlight was a dinner in Ljubljana, attended by esteemed ambassadors, promoting meaningful exchanges in an informal atmosphere.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

You can check out more photos with a click on the photo below.

European Digital Diplomacy Exchange Training in Slovenia: Empowering Government Communicators for the Digital Landscape

23. 2. 2024 | European Digital Diplomacy Exchange, PR

Due to the enduring complexities brought forth by the global COVID-19 pandemic and recent geopolitical transformations, the demand for effective communication strategies has never been more needed. In this dynamic landscape, where the digital realm profoundly influences the dissemination and reception of information, government communicators face a pivotal challenge. They must navigate through the labyrinth of misinformation, ensuring that their messages resonate authentically and engender trust among audiences. With each day, it becomes more evident that adept utilisation of digital skills is paramount for governmental communicators striving to maintain credibility and efficacy in their messaging efforts.

Centre for European Perspective (CEP) and the U.S. Department of State are organising a four-day training session, scheduled from February 27 to March 1, 2024, against the stunning backdrop of Bled. This event will bring together government communicators from Albania, Bosnia and Herzegovina, Bulgaria, Canada, Czechia, Estonia, Georgia, Kosovo, Latvia, Lithuania, North Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia, and Ukraine, to enhance their skills and expertise in the realm of digital strategic messaging.

Themed “Enhancing Digital Strategic Messaging,” the training focuses on equipping participants with essential skills to navigate the complexities of the digital landscape. Led by leading experts, sessions delve into techniques for audience analysis, segmentation, and persuasive communication strategies tailored to specific demographics. Attendees will gain insights into the integration of visuals and other elements to bolster messaging effectiveness alongside practical exercises providing tangible solutions for implementation within their ministries. With an emphasis on strategic thinking and practical solutions, participants will leave armed with a roadmap for future digital communication endeavours.

The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.

Bulgaria is the Scene of the Next EDDE Digital Strategic Communication Training

24. 1. 2023 | European Digital Diplomacy Exchange, PR

For the first time, government communicators from Bulgaria are attending the European Digital Diplomacy Exchange (EDDE) digital strategic communication training, which will take place next week, from the 30th to the 31st of January 2023, in Sofia. The event will bring together communicators from various ministries, agencies, and other state institutions.

The main focus of this in-country training is the conceptualization, development and implementation of digital strategic communication practices and campaigns identified as necessary together with the Diplomatic Institute to the Minister of Foreign Affairs of Bulgaria. Besides that, individual consultations will be offered to the participants in the following days to discuss specific communication items.

Since 2017 CEP and the U.S. Department of State have been conducting a digital diplomacy project titled European Digital Diplomacy Exchange (EDDE), an intergovernmental network of government communicators committed to increasing members’ collective capacities to operate within the digital information space more effectively. A fundamental offering of this network is hands-on government-to-government digital strategic communications guidance, training, and mentorship.

More information about the project can be accessed at the EDDE webpage: https://www.bedigitaldiplomat.com/.

This project is supported by the U.S. Department of State.

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